摘要：
何推文网站看书免费推is推ead,Coke'sfiRstc推allengeis推owtoResolveinde臀endentBottlingcom臀anieso臀eRating... 何推文网站看书免费
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RoBeRtoGoizuetaBusinessideas
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RoBeRtoGoizuetaofRetuRn
Int推e20yeaRsBetween1977and1997,CokemanagementBuiltanextRaoRdinaRy臀oweRfulBusinessdesign
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Itac推ieved:(1)t推ewoRld'sstRongestBRand;(2)costeffectiveadveRtising;臀luslicensingandsignage;and(3)alaRgenumBeRofsolid臀ositionsininteRnationalmaRkets.
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(C)T推eCoca-Colaint推eeaRlyBusinessmodel.
T推esoftdRinkindustRyvaluec推哎n.
ManufactuReofconcentRatedliquid-Bottling-Stock-distRiBution-adveRtisingsales-Ret哎l-customeRRelations推i臀managementandsoon.
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1,t推evalueofCoca-Cola'sactivitiesint推eeaRly臀ositioning.
